Napulì - Pizza Straight out of Naples

“Ding!” The call bell rings: Napulì pizza is ready. It comes out of the oven and is slipped into the box by the master pizzaiolo. This is the feeling we wanted to recreate in the packaging of the latest addition to the RePomodoro family, a brand by Margherita SpA. The pizza is not placed at the center of the box, but shown in motion, on the top and bottom, leaving the eye to visually recompose it. The name Napulì is dynamic, joyful, and pop, just like a true Neapolitan pizza should be. All around it, messages and illustrations reference the sky, the colors, and the iconic places of Naples: a glimpse of Vesuvius, the classic blue-and-white checkered tablecloths and tiles, and words that echo the sounds and rhythm of Neapolitan culture. The concept behind both the packaging and the pizza is made explicit on the back: “Ok, I wasn’t born in Naples, but I’ll take you there in 8 minutes.”…just enough time for it to bake in the oven.

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